The Washington Post got the most unusual homepage since the GDPR came into force in May 2018, as it is the only instance I know of that assigns a financial value for tracking users.
Firstly, The Washington Post homepage is no longer what you expect of a publisher. No news headlines, no newspaper sections. Nothing apart from offering three options:
- A free browsing experience for a set number of articles, coupled with full consent for tracking.
- A subscription for $60/year that gives unlimited access but still coupled with full consent for tracking.
- A subscription for $90/year that gives unlimited access and has no third-party tracking at all.
Surprising as this may be to see a high-quality prominent publisher replace its homepage like this, we can do a simple calculation: according to the Washington Post’s subscription fees, the value of tracking users is $30/year.