Website: Washington Post

The Washington Post got the most unusual homepage since the GDPR came into force in May 2018, as it is the only instance I know of that assigns a financial value for tracking users.

Firstly, The Washington Post homepage is no longer what you expect of a publisher. No news headlines, no newspaper sections. Nothing apart from offering three options:

  1. A free browsing experience for a set number of articles, coupled with full consent for tracking.
  2. A subscription for $60/year that gives unlimited access but still coupled with full consent for tracking.
  3. A subscription for $90/year that gives unlimited access and has no third-party tracking at all.

WaPo homepage in EU

Surprising as this may be to see a high-quality prominent publisher replace its homepage like this, we can do a simple calculation: according to the Washington Post’s subscription fees, the value of tracking users is $30/year.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s