Website: European Union Agency for Fundamental Rights

The EU Agency for Fundamental Rights is an interesting case that illustrates a common issue.

EU FRA

  1. Two things to note:
    The notice has a clear binary choice: accept or refuse cookies, with separate calls to action. There is also a link to the privacy policy.
  2. The notice is very small, almost unusable, on mobile. The screenshot is taken on Chrome on Android.

It’s unusual to see a clear option for the user to reject tracking cookies, but no surprise an EU institution has that option.

The biggest shortcoming here is UX: make the notice easier to read and interact with on mobile. The touch targets for fingers to tap on small screens are a bit too small, and, more importantly, way too close to each other.

 

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